Activity 6

Vision

Answers the question Where? It also responds where the organization is headed. For creating a good vision, it must have some characteristics like: written in future sentence ending in –ing, be clear and visible, audacious, descriptive and redacted for an specific lapse of time (3, 5 o 10 years). We don’t have to confuse vision with mission, however they are closely related. The vision is where we see the organization in some years, it can use quantities of money, activities, physical appearance, etc.

Mission

Answers the question Why? It also reveals the purpose of the organization. For creating a good mission, it must have some characteristics like: being short, memorable, inspiring, market focused and express what you want to be remember for. A good mission often represents an organization ideal, and in some cases without mention the organization’s name we can recognize which is. The mission expresses how we can reach the vision.

Values

The values express in what the organization believes in. For creating a good value statement, it must have some characteristics like: 5 to 7 values, contains shared ideas of the people in the organization and it might be at the mission statement. The values are also used as to apply reinforcement, training, rewards, consequences and alignment. The values govern the operation of the business and its conduct.

Objectives

Are also called priorities, planks, platforms, etc. Statement objectives are broad, and that is the main difference between objectives and goals. Making the objectives is equivalent to architecting a house instead of construct it. The objectives can also be considered as little vision statements of the different areas that conforms the organization. The objectives have to be related among themselves, because they are the results or needs that the business has to achieve regular profits.

SWOT

It means Strengths, Weakness, Opportunities and Threats. In an organization is too much advisable to capitalize strengths, invest opportunities, shore up weakness and identify threats. Strengths and weakness are internal, things like customers, employees, capabilities, resources, processes, etc. are part of them. Opportunities and threats are external, things like the environment, the industry and the competence are part of them. The SWOT is not just a matrix, it’s the beginning to identify in which things the organization is strong and which not, it help us to get ideas for the goal statement.